Mar 10, 2019

Transformation Overload: How Greenwich Takes the Barkada Experience to the Next Level

If there’s one thing that the homegrown pizza and pasta brand’s hip store transformation goes to show, it’s how Greenwich continuously progresses and evolves through the years. Gone are the bright, vibrant colors of the old Greenwich as its new pizzerias now carry a chicer aesthetic. From the brick walls adorning its spaces, to the typography on its panels, one could mistake themselves to be lost in a pizzeria somewhere abroad. At its core though, Greenwich is still the same chain that offers the best-tasting pizzas and pastas that barkadas has loved ever since. This design transformation shows Greenwich’s upgrading efforts in recent years, shifting its store design offerings for customers. From being a fast-food joint where groups just dine and go, Greenwich has elevated its dining experience where barkadas can come in, hang out, and bond over great food and shared memories.

As Greenwich evolves its aesthetic, this proves how the brand is dedicated to serving barkadas, staying true to the youthful, hip, and trendy values that have long been embedded in their DNA. Sticking to those values also mean being constantly open to innovation and creativity.

The result? A rustic-meets-industrial design that could rival any trendy establishment, as is commonly seen in many Millennial-centric businesses such as caf├ęs and bars. Borrowing mid-century elements and industrial architecture, the stores feature several Instagram-worthy elements, like the use of wood and bricks to create that familiar neighborhood feel. Timeless details married with modern design elements create that warm and intimate setting, perfect for a local hangout.

Below is the new pizzeria look of Greenwich Limketkai in Cagayan de Oro City.


With Greenwich’s store look transformation, it’s clear that Greenwich is targeting this generation’s Millennials, who often dine out with their barkadas and as social media natives, demand a more interactive experience when it comes to their dining choices. 

Greenwich’s new pizzerias, for example, feature visual elements such as artistic murals and graphics in-store, perfect for Instagram addicts to spruce up their feed with. A key design of the Pizzerias features a see-through window where diners can watch the magic of creating the best-tasting pizzas up close. 

 Aside from the brand's slick new look that is sure to get several double taps on social media, of course, one more thing to look forward to is Greenwich’s exciting menu. Greenwich still offers the best of its pizza and pasta menu, such as its best-selling Hawaiian Overload pizza, Ultimate Meaty Overload pizza, and the Lasagna Supreme. 

 In case you and your friends have not decided where to catch up over lunch or dinner this week, drop by at Greenwich Limketkai or any of Greenwich pizzeria stores near you and witness the overloaded transformation first-hand. Greenwich, the country’s favorite pizza and pasta chain, has close to 300 stores nationwide. 

For delivery, call by pressing # then 5-55-55 or order online via www.greenwichdelivery.com.



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